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Mark all that apply to a perceptual map. Question 1 6 options: A perceptual map is a vivid way to construct a picture of where
Mark all that apply to a perceptual map.
Question options:
A perceptual map is a vivid way to construct a picture of where products or brands are 'located' in consumers' minds.
A perceptual map allows marketers to identify consumers' perception of their brand in relation to the competition.
A perceptual map makes it more difficult for marketers to understand where their product stands in the minds of consumers.
A perceptual map is based on hard science.
A marketer may use a perceptual map to identity a neglected segment which, in turn, could represent an opportunity for a new product.
A perceptual map is used to determine how consumers position products in relation to one another.
A perceptual map is based on consumers' perceptions about a brand or product.
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