Mark all that apply to how Harley Davidson markets to Harley owners and would$-$be owners.

Question $20$ options:

There is a brand community of Harley owners and would$-$be owners that transcends nationality.

The company recognizes and fosters Harley owners who belong to an elite club.

The company builds a community feeling among Harley riders through its website that includes technical information, advise and stories.

The reference group for Harley owners and would$-$be owners is not very important, because a Harley Davidson motorcycle is a conspicuous purchase.

The primary reference group for Harley owners and would$-$be owners is a disassociative group.