Mark has completed a SWOT analysis of his business. What should he do with his list of strengths, weaknesses, opportunities, and threats?

Draw conclusions about external threats to develop strategies to lessen their impact.

Devise a strategy that will place a heavy demand on the company's weak areas, to stimulate growth there

Identify actions that allow the firm to use its strengths to pursue market opportunities.

Attempt to reach a broad understanding of the company's overall competitive situation.