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Mark selected Cluster 4 with $100,000 budget, How many expected views and visits to the website will he get, assume they win all the bids
Mark selected Cluster 4 with $100,000 budget, How many expected views and visits to the website will he get, assume they win all the bids and assuming the Click through rate is 3.0% for cluster 4? What is the estimated profit (Total Sales - SEM Cost), if 5% of all the people visiting the website via SEM buys the "InZights" product and the selling price of product is $1000? Answer the following questions 1. Expected View without budget limit 2. Estimated Profit without budget limit (Profit = Sales - SEM Cost) 3. Expected View for the given budget 4. Visits to Website (Landings via SEM) for the given budget 5. Estimated Profit for the given budget (Profit = Sales - SEM Cost) Cluster Means 1 14800 0.96 32.9 2 250285 0.65857143 12.46 3 37640 0.628 6.87 4 101345 0.19136364 3.75 5 27312 0.812 13.92
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