1. Market Analysis.

Analyze the bottled water market. How large is it, what is the growth rate of the market.

1. Competitive Market Positions.

Who is the market leader, market challengers and market nichers? Site sources for your responses.

1. Competitor Analysis/Assessing Competitors.

Assess two competitors of Liquid Death. What are each competitors' strengths and weaknesses?

1. Selecting Competitors to Attack and Avoid.
   1. Which competitors should Liquid Death target when assessing their growth plans? Why?
   2. Which competitors should Liquid Death avoid? Why?
2. Competitive Strategies.
   1. Based on what you've researched including social media, articles and a review of the Liquid Death website, what advantage does Liquid Death have relative to the identified competitor(s)? Site sources.
   2. Which competitive strategy is Liquid Death following based on the chapter reading?

https://www.bonappetit.com/story/liquid-death-canned-water-gen-z

https://www.cnbc.com/2022/11/26/liquid-death-ceo-mike-cessario-we-chose-the-dumbest-possible-name-for-water.html