Market Analysis and Strategy $($STP$)$

Once you have decided on your target country, create a marketing plan for launching a business in that country,

based on the STP framework, and be sure to answer the following questions.

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How do

you segment the market? $($Examples of axes include: customer demographics, market

segmentation, market needs, etc.$)$

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Which segments will we target?

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What is the Unique Selling Proposition of MOS?

How do we position ourselves? $($Examples of axes:

upscale

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casual, fashionable

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folksy, intemperate

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healthy, Japanese

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Western

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L

ocal

in vietnam