Market Analysis (Customer Profiles -Describe the various market segments in the market IF CARMEN'S BEST ICE CREAM PHILIPPINES EXPANDS THEIR BUSINESS IN TORONTO CANADA and then provide information on the needs and wants of the customers (consumer and business) in the targeted market segment(s). This section of the report should provide enough detail about the customer's needs/wants to allow you to justify making decisions related to the marketing mix (i.e. 4Ps/4Es). For example, the customer detail should be adequate to justify any needed product/service/experience adaptations. It should also be detailed enough to support changes that will be needed in the approach to pricing/value exchange, the places where it is being made available, and/or content of promotional messaging.

Please include sources