Market Analysis Individual Assignment

For this assessment you need to demonstrate your theoretical and applied knowledge relating to the Weeks 1 – 4 of the course

Answer the questions below. You will need to provide support and justification for your answers. You are EXPECTED to refer to the theories you have learnt during the semester.

PART A: Analysis of chosen advertisements for a product category

Choose one print ad (which you have found on the Internet, in magazines or newspapers display ad on separate page) for one product category of your choice (for example, ice cream. Write a description of what you think are 3 demographic and 3 psychographic characteristics of the targeted market. (6 marks)

PART B: Integration of the marketing mix

You are the Marketing Manager of an organisation that specialises in providing support and information to International Students in Australia. An app has been designed that is a one stop shop for all international student needs.

Your job is to design, develop and manage an Instagram account to gain followers in order to market the app.

• How will you use social media as part of the marketing mix for this company?
• Provide a comprehensive list of international student hashtags to gain followers.
• What does your target market need from Instagram in order to follow an account/ make it interesting and hopefully purchase the app?
• How will Instagram be integrated in the 4P’s order to achieve marketing success?
• use screen shots, images, references as well as examples of businesses that already do this to support your project.

(28 marks)

**Reference List Chicago Author –Date 16^th Edition Referencing must be used for both in-text citations and the Reference List page(s). (http://lgdata.s3-website-us-east-1.amazonaws.com/docs/1470/212319/Chicago_Author-Date_16th_ed_.pdf)