Market demand can be determined as follows:

Q=nxqxp where

Q = total market demand n = number of buyers in the market q = quantity purchased by an average buyer per year p = price of an average unit

There are approximately 50,000 emergency response vehicles operated by private ambulance companies, municipal fire departments, and hospitals. Assuming the price of the portable Lucid Robotic System is $5,000 and that each emergency response vehicle would be equipped with one system, calculate the market potential of this target market.