1. Market Entry Strategy (6 total points)

Pretend you are a company that is from a country that has a terrible reputation for making quality goods. You don't have a lot of money to invest in FDI but you want to enter a market that has very sensitive customers. How would you overcome your liability of foreignness with a relatively LOW to MID-level of commitment? Please try to use some of the strategies ("how" market entry) that we used in class