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Market entry strategy for a Hospital at Home business into the Canadian market. To successfully establish a hospital at home business in Canada, you would
Market entry strategy for a Hospital at Home business into the Canadian market.
To successfully establish a hospital at home business in Canada, you would need to cover Desirability (What would the audience desire from this healthcare system?), Feasibility (How can hospital at home business be feasible in Canada?), and Viability (Is it financially viable for the audience?)
Use the DFV framework. It has three main criteria for evaluation of new business ideas and new market entry:
- Desirability askes "do customers want it" and speaks to the demand side of the equation. For healthcare that includes understanding how citizens perceive the quality and access of healthcare services.
- Feasibility speaks to "can it be built" and wide-ranging factors from do we have the scientific and technological capabilities to is the organizations governance, talent base or capital structure correct for this endeavor.
- Viability speaks to "is this economically sustainable" and are there customers who can and could pay enough to make the business possible. Are there other sources of money or partnership models that could make the business endure?
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