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Market estimation-market built-up method General Medical Co., a large pharmaceutical company, wants to estimate the potential market demand and market size of its newly
Market estimation-market built-up method General Medical Co., a large pharmaceutical company, wants to estimate the potential market demand and market size of its newly developed rare cancer testing device at a suggested unit price of $2,000, in its target market in the US. There are approximately 600 medical facilities in the US that conduct rare cancer testing procedures. Among all medical facilities, 35% of them have established a close partnership with MedX, Inc., GMC's major competitor in the US. So they will use exclusively MedX's devices. In the US, about 30% of medical facilities are large facilities. It is projected that large medical facilities have the potential to purchase six testing devices each, while small to medium facilities will purchase only up to two devices each. As a marketing manager at GMC, please estimate the company's total market demand in dollars for potential device sales in the US. Pro Forma Income Statement Stacks, a local home appliance store, sold a total of $2,500,000 of various home appliances in the year of 2021. The cost of goods sold in 2021 was $1,550,000. In the same year, Stacks paid $400,000 for staff salaries and $200,000 for administrative overhead. It also spent $75,000 on advertising and sales promotion in 2021. In 2022, Stacks expects sales to grow by 8 percent. Due to high inflation, the cost of goods sold is expected to increase by 15 percent. It is also expected that the staff salaries and administrative overhead will increase by 6 percent in 2022. In addition, due to increasing competition, Stacks also plans to spend 20% more on advertising and sales promotion in 2022 than in 2021. Based on the information above, please prepare a 2022 pro forma income statement for Stacks Pro Forma Income Statement 2022 Sales Cost of goods sold Gross margin Marketing expenses General and administrative expenses Staff salaries Administrative overhead Net profit before income tax
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