Market Expansion d) Vertical Integration e) Retail Format Development 17. Home Depot, Ace Hardware, and Lowes are in the home improvement and hardware segments. They are competitors. a) Indirect b) Intratype c) Intertype d) Vertical 18. How does everyday low pricing (EDLP) policy affect information search: a) Increases use of coupons to persuade customers to return to their stores. b) creates low prices through the use of sales promotions. c) attempts to limit the customer information search because customer believes that the store has the lowes prices. Increases the information search because customers keeps looking for better deals. d) 19. Select the growth strategy that best supports this description: Amazon.com opening physical stores in shopping malls to make it convenient to its existing customers to have dire interaction with the store. a) Market Penetration. b) Related Diversification c) Market Expansion d) Vertical Integration e) Retail Format Development 20. The gross margin is a good reflection of how well the retailer has used its assets. a) True b) False 21. Which of the following type of data analysis examines type of products bought by a customer during a single shopping occasion? a) assortment analysis b) shopping cart analysis c) merchandising analysis d) market basket analysis 22. What would be a good productivity measure for a cashier at Target? a) Sales per square foot b) Inventory c) Items scanned per hour d) Gross margin 23. Target stores stock Mossimo, a private label. Mossimo provides relaxed, fashionable, and ready-to-wear clor which are more economical than comparable clothing in other department stores. Target can use segmentation to determine its retail market. a) Usage b) Demographic c) Geographic d) benefit