Market Focus is a marketing research firm that organizes focus groups for consumer-product companies. Each focus group has eight individ Focus. Each specialist is paid a fixed retainer to conduct a minimum number of sessions and a per session fee of $2,200. A Market Focus s Read the requirements Dorl V or F Cost Item A. Payment to individuals in each focus group to provide comments on new products B. Annual subscription of Market Focus to Consumer Reports magazine C. Phone calls made by Market Focus staff member to confirm individuals will attend a focus group session" D. Retainer paid to focus group leader to conduct 18 focus groups per year on new medical products E. Recruiting cost to hire marketing specialists F. Lease payment by Market Focus for corporate office G. Cost of tapes used to record comments made by individuals in a focus group session H. Gasoline costs of Market Focus staff for company-owned vehicles I. Costs incurred to improve the design of focus groups to make them more offective Records of individual calls are not kept " These fapes are sent to the company whose products are being tested Staff members submit monthly bills with no mileage breakdowns