Market focus is a marketing research firm that organizes gocus groups for consumer product companies each focus group has eight individuals who are paid 60 per session to provide comments on nee products these focus groups meet in hotels and are led byba trained independent marketing specialist hired by market focus each specialist is paid a fixed retainer to conduct a minimum number of sessions and a per session fee or 2200 a market focus staff memeber attends each session to ensure that all the logistical aspects run smoothly