Market Growth Strategies: The Better Bean

app.

Bethany

What social media campaign can we use to target both market penetration and market development?

We will run a promotion: Any customer that promotes The Better sean in a post on their social media platforms is eligible for a $\frac{1}{2}$ price drink that same day.

We will place advertisements promoting our weekly specials to those that live in the area.

We will run a special in$-$store promotion for customers: if they purchase a drink in the morning, they will get a coupon for $\frac{1}{2}$ off a second drink that same day.

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