Market Objectives The two objectives the Microsoft Smart Watch is focusing on having a large amount of market share and increasing customer awareness. Market Share Our goal for the Microsoft SmartWatch is to capture more than a quarter (225%) of the market share for the Smartphone Industry by December 31, 2016. Currently it stands at 5.9%. The specific reason to having a higher market share than Blackberry and Apple is that it will leave Microsoft with only one stronger competitor which is Android phones. By the end of the 14 first year, we plan on capturing at least 15% market share in the Smart Phones industry. We the recent purchase of Nokia, we are able to bring higher end technology with the 42 mega pixel camera, and Windows 8 platform. It also reveals the strength of Microsoft's effective marketing campaigns, brand initiatives, advertising programs, CRM programs and other revenue generating effort (Why Market Share Is The Most Important Metric, 2014). Awareness Our second marketing objective includes increasing customer awareness by 80% men and women (currently 52% have knowledge about wearable technologies) on the new SmartWatch technology by September 7, 2014 (Borison, 2014). By the summer time, our new advertisement for our market segment (fitness enthusiast and tech-savvy entrepreneurs) will heAwareness Our second marketing objective includes increasing customer awareness by 80% men and women (currently 52% have knowledge about wearable technologies) on the new SmartWatch technology by September 7, 2014 (Borison, 2014). By the summer time, our new advertisement for our market segment (fitness enthusiast and tech-savvy entrepreneurs) will be released, aired on sports channels such as Sportscenter, TSN, NBATV Canada and more. By achieving this goal, we are able to bring more revenue before the marathons, triathlons and back to school track events happen. Customer's awareness on wearable technologies is so crucial because since there is not a lot of competitors promoting and advertising significantly about their new product, we can gain the trust of the customer's to become one of the leaders of the industry. For the Microsoft SmartWatch advertising and promoting campaign, we can advertise through our Seattle Seahawks Microsoft stadium, Milan stadium, the upcoming summer Olympics, the Soccer World Cup and other sporting events