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Market Opportunity Matrix - Explain the primary growth strategy that has been used to grow and sustain this brand in the past 5 - 1
Market Opportunity Matrix Explain the primary growth strategy that has been used to grow and sustain this brand in the past years. Provide justification. Read about types of opportunities in Chapter Market Penetration Market:Increasing sales of Minute Maid's existing orange juice products in its current markets.Market Development :Increasing sales by selling Minute Maid's orange juice products in new geographic markets.Product development: Offering new or improved orange juice products for current markets.Diversification;Definition: Exploring new lines of business or related products for Minute Maid Orange Juice. for minute maid organge
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