Market Research

• Describe what the concept is and how it functions.
• Explain how it molds the beginning stages of a marketing plan.
• Describe how it changes throughout the course of marketing plans life.

Segmentation

• Describe what the concept is and how it functions.
• Explain how it molds the beginning stages of a marketing plan.
• Describe how it changes throughout the course of a marketing plans life.

Pricing

• Describe what the concept is and how it functions.
• Explain how it molds the beginning stages of a marketing plan.
• Describe how it changes throughout the course of a marketing plans life.

Targeting

• Describe what the concept is and how it functions.
• Explain how it molds the beginning stages of a marketing plan.
• Describe how it changes throughout the course of a marketing plans life.

Positioning

• Describe what the concept is and how it functions.
• Explain how it molds the beginning stages of a marketing plan.
• Describe how it changes throughout the course of a marketing plans life.