Market research firmNielsendevelops solutions tailored to clients' needs. For example, they have providedThe Coca-Cola Companywith a broad range of services that have helped the company develop better promotional campaigns. They have also helpedKokomo, a small chain of surfing gear store identify their most profitable consumers through a technique called consumerization. Based on the information provided,Nielsenis an example of a company that engages in:

	a.	Customer perceived value
	b.	Share of customer
	c.	Niche marketing
	d.	Customer lifetime value
	e.	One-on-one marketing

Diorclothes, Belgian chocolate, andPatek Philippeluxury watches are all examples of which type of goods?

	a.	Convenience goods
	b.	Shopping goods
	c.	Unsought goods
	d.	Industrial goods
	e.	Specialty goods