Question
Market research has identified three different types of consumers based on survey data. The following schedule gives the reservation prices of these customers for the
Market research has identified three different types of consumers based on survey data. The following schedule gives the reservation prices of these customers for the two most popular products you sell.
Assume that there is one customer per "Customer Type".
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Customer TypeProduct 1Product 2
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1 $65$ 100
217075
3140 120
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The marginal cost is $70 per product.
Compare the profits from pure bundling, mixed bundling, and selling the products separately.
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Business Law And The Legal Environment
Authors: Jeffrey F Beatty, Susan S Samuelson
4th Edition
0324303971, 9780324303971
