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Market segmentation refers to Multiple Choice O Identifying small groups of customers with dissimilar needs. O aggregating prospective buyers Into groups that have common needs

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Market segmentation refers to Multiple Choice O Identifying small groups of customers with dissimilar needs. O aggregating prospective buyers Into groups that have common needs and will respond Similarly to a marketing action. aggregating different products Into more reasonable product groupings to better serve consumers needs. aggregating prospective buyers into groups and selecting only those whose needs cannot be met by competitors' products. O these characteristics of a product that make it superior to competitive substitutes

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