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Market Share and Market Size Variance (continued from Exercise 14-34) Debbie's Delight holds a 10% market share of total sales in the Chicago market. The
Market Share and Market Size Variance (continued from Exercise 14-34) Debbie's Delight holds a 10% market share of total sales in the Chicago market. The total Chicago market is expected to be 1,000,000 pounds in sales volume for August 2009. The actual total Chicago market for August 2009 was 800,000 pounds in sales volume. Calculate the market share and market size variance for Debbie's Delight for August 2009. Calculate all variances in terms of contribution margin. Comment on the results.
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