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Market study: potential customers A market study is an analysis to determine the potential for success of a proposed business. Target market factors (eg, receptivity

Market study: potential customers

A market study is an analysis to determine the potential for success of a proposed business. Target market factors (eg, receptivity of business products or services to target audience, availability of suppliers, and presence of rival firms) are assessed through interviews, surveys, and observations.

Keep the following in mind before, during, and after the market research writing process:

  1. What do you want to achieve with the study?
  2. What is the style of the market or target audience (demographics, modern trends, socioeconomics, etc.)?
  3. What is the area where you want to establish the business and what competitors would you be facing?
  4. What are the pricing trends for similar businesses?
  5. What do the collected results suggest?

Instructions

You must develop a market study where you can evaluate and select the clientele that you want to frequent your beauty services business and, based on those clients, define the business concept.

introduction (identify the type of beauty services business you have in mind to develop)

development (establish and describe the characteristics of desired leads)

conclusion (present findings obtained and their importance for your business)

answer:

  1. Offer analysis
  2. Analysis of demand
  3. Price anlisis
  4. Marketing Analysis
  5. Market Analysis Conclusions

All about your beauty services business cosmetology

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