Market Supply and Demand Estimations Table 1

Personal Care Products (2016) Palestine Gaza Strip West Bank Monthly Per Capita Consumption JOD 3.64 JOD 2.72 JOD 4.21 Annual Per Capita Consumption JOD 43.68 JOD 32.64 JOD 50.52 Population 4,632,025 1,828,614 2,803,411 Estimated Annual Consumption (Market Demand) JOD 202,326,852 JOD 59,685,961 JOD 141,628,324 Table 2

Personal Care Products (2017) Palestine Gaza Strip West Bank Monthly Per Capita Consumption JOD 3.64 JOD 2.72 JOD 4.21 Annual Per Capita Consumption JOD 43.68 JOD 32.64 JOD 50.52 Population 4,733,357 1,876,666 2,856,691 Estimated Annual Consumption (Market Demand) JOD 206,753,034 JOD 61,254,378 JOD 144,320,029 Table 3

Personal Care Products (2018) Palestine Gaza Strip West Bank Monthly Per Capita Consumption JOD 3.64 JOD 2.72 JOD 4.21 Annual Per Capita Consumption JOD 43.68 JOD 32.64 JOD 50.52 Population 4,854,013 1,932,843 2,921,170 Estimated Annual Consumption (Market Demand) JOD 212,023,288 JOD 63,087,996 JOD 147,577,508 Table 4

Personal Care/Cosmetics 2016 2017 2018 Imports JOD 49,623,176 JOD 52,437,259 JOD 61,859,450 Local Manufacturing JOD 114,538,620 JOD 92,048,589 JOD 79,987,464 Total Market Supply JOD 164,161,796 JOD 144,485,848 JOD 141,846,914 Scenarios for Firms in the Palestinian Market Table 5

2016 Firm A Firm B Firm C Firm D Firm E Firm F Firm G Firm H Total Local Manufacturer JOD 45,815,448 JOD 34,361,586 JOD 13,744,635 JOD 9,163,090 JOD 4,581,545 JOD 2,863,466 JOD 2,290,772 JOD 1,718,079 JOD 114,538,620 2016 Firm 1 Firm 2 Firm 3 Firm 4 Firm 5 Firm 6 Firm 7 Firm 8 Total Importers JOD 19,849,271 JOD 14,886,953 JOD 5,954,781 JOD 3,969,854 JOD 1,984,927 JOD 1,240,579 JOD 992,464 JOD 744,348 JOD 49,623,176 Total Market Supply JOD 65,664,718 JOD 49,248,539 JOD 19,699,416 JOD 13,132,944 JOD 6,566,472 JOD 4,104,045 JOD 3,283,236 JOD 2,462,427 JOD 164,161,796 Table 6

2017 Firm A Firm B Firm C Firm D Firm E Firm F Firm G Firm H Total Local Manufacturer JOD 36,819,435 JOD 27,614,577 JOD 11,045,831 JOD 7,363,887 JOD 3,681,944 JOD 2,301,215 JOD 1,840,971 JOD 1,380,729 JOD 92,048,589 2017 Firm 1 Firm 2 Firm 3 Firm 4 Firm 5 Firm 6 Firm 7 Firm 8 Total Importers JOD 20,974,904 JOD 15,731,178 JOD 6,292,471 JOD 4,194,981 JOD 2,097,490 JOD 1,310,932 JOD 1,048,745 JOD 786,559 JOD 52,437,259 Total Market Supply JOD 57,794,339 JOD 43,345,754 JOD 17,338,302 JOD 11,558,868 JOD 5,779,434 JOD 3,612,147 JOD 2,889,717 JOD 2,167,288 JOD 144,485,848 Table 7

2018 Firm A Firm B Firm C Firm D Firm E Firm F Firm G Firm H Total Local Manufacturer JOD 31,994,985 JOD 23,996,239 JOD 9,598,496 JOD 6,398,997 JOD 3,199,499 JOD 1,999,687 JOD 1,599,749 JOD 1,199,812 JOD 79,987,464 2018 Firm 1 Firm 2 Firm 3 Firm 4 Firm 5 Firm 6 Firm 7 Firm 8 Total Importers JOD 24,743,780 JOD 18,557,835 JOD 7,423,134 JOD 4,948,756 JOD 2,474,378 JOD 1,546,486 JOD 1,237,189 JOD 927,892 JOD 61,859,450 Total Market Supply JOD 56,738,766 JOD 42,554,074 JOD 17,021,630 JOD 11,347,753 JOD 5,673,876 JOD 3,546,173 JOD 2,836,938 JOD 2,127,704 JOD 141,846,914 Pricing and Usage for Products Table 8

Product Category Avg. Price JOD Import Price JOD Local Price JOD Facial Care 74 96 52 Body Care 27 34 19 Sun Care 27 34 19 Hand Care 27 34 19 Others 27 34 19 Table 9

Product Category Main Usage # of Uses/Product Product Usage Life Facial Care Monthly-Several Times Monthly 48 3.98 Months Body Care Daily 168 3.36 Weeks Sun Care Daily-Seasonal 168 3.36 Weeks Hand Care Daily 168 3.36 Weeks Others Daily 168 3.36 Weeks Wages and Earnings in the West Bank Table 10

Avg. Daily Wage (ILS) Males (ILS) Females (ILS) Total (ILS) Working Days/Month Estimated Monthly Earnings (ILS) Male Monthly Earnings (ILS) Female Monthly Earnings (ILS) Jenin 120.4 75.4 113.5 22 2,497.0 2,648.8 1,658.8 Tubas 110.6 88.8 107.6 22 2,367.2 2,433.2 1,953.6 Tulkarm 120.3 80.2 113.5 22 2,497.0 2,646.6 1,764.4 Nablus 114.4 81.2 108.2 22 2,380.4 2,516.8 1,786.4 Qalqiliya 146.7 68.6 136.4 22 3,000.8 3,227.4 1,509.2 Salfit 137.2 88.1 129.9 22 2,857.8 3,018.4 1,938.2 Ramallah/ Al-Bireh 128.3 96.2 122 22 2,684.0 2,822.6 2,116.4 Jericho 91.2 83.3 89.7 22 1,973.4 2,006.4 1,832.6 Jerusalem 133.2 78.3 128.3 22 2,822.6 2,930.4 1,722.6 Bethlehem 124.3 96.7 119.3 22 2,624.6 2,734.6 2,127.4 Hebron 134.3 83.1 127.6 22 2,807.2 2,954.6 1,828.2 West Bank 126.6 84.9 120.1 22 2,642.2 2,785.2 1,867.8

Table 11

Upper Income Scenario 20% of Population Estimated Monthly Earnings (ILS) Male Monthly Earnings (ILS) Female Monthly Earnings (ILS) Jenin 7,491.0 7,946.4 4,976.4 Tubas 7,101.6 7,299.6 5,860.8 Tulkarm 7,491.0 7,939.8 5,293.2 Nablus 7,141.2 7,550.4 5,359.2 Qalqiliya 9,002.4 9,682.2 4,527.6 Salfit 8,573.4 9,055.2 5,814.6 Ramallah/Al-Bireh 8,052.0 8,467.8 6,349.2 Jericho 5,920.2 6,019.2 5,497.8 Jerusalem 8,467.8 8,791.2 5,167.8 Bethlehem 7,873.8 8,203.8 6,382.2 Hebron 8,421.6 8,863.8 5,484.6 West Bank 7,926.6 8,355.6 5,603.4 Table 12

Lower Income Scenario 40% of Population Estimated Monthly Earnings (ILS) Male Monthly Earnings (ILS) Female Monthly Earnings (ILS) Jenin 1,450.0 1,538.1 963.3 Tubas 1,450.0 1,490.4 1,196.7 Tulkarm 1,450.0 1,536.9 1,024.6 Nablus 1,450.0 1,533.1 1,088.2 Qalqiliya 1,450.0 1,559.5 729.3 Salfit 1,450.0 1,531.5 983.4 Ramallah/Al-Bireh 1,450.0 1,524.9 1,143.4 Jericho 1,450.0 1,474.2 1,346.5 Jerusalem 1,450.0 1,505.4 884.9 Bethlehem 1,450.0 1,510.8 1,175.3 Hebron 1,450.0 1,526.1 944.3 West Bank 1,450.0 1,528.5 1,025.0 Other Relevant Information Table 13

Intermediaries Cosmetics & Toiletries Beauty Salons Pharmacies North WB 86 144 317 Central WB 70 221 167 South WB 54 134 217 Gaza Strip 40 78 255 Table 14

Product Category Share of Cosmetics Categories Facial Care 65% Body Care 15% Sun Care 10% Hand Care 6% Others 4% Total 100% __________________________

Attached is a document with the supporting tables to help you with your exam. You will also find that your Student ID has been assigned a specific scenario. as a (c- importer) appropriate for the Palestinian market within the West Bank? *select one 1- Overall Cost Leadership, 1- Focus 2- Differentiation Based on your previous answer, please provide a brief explanation supporting your answer *

In terms of JOD, what is the estimated demand with respect to the POTENTIAL market for cosmetics and personal goods? *

In terms of JOD, what is the estimated demand with respect to the AVAILABLE market for cosmetics and personal goods? *

In terms of JOD, what is the estimated demand with respect to the TARGET market for cosmetics and personal goods? *

Based on the information provided between 2016-2018, briefly explain IMPORTS, as a fad, trend, or megatrend. *

Based on the information provided between 2016-2018, briefly explain LOCAL MANUFACTURING, as a fad, trend, or megatrend. *

Based on the information provided between 2016-2018, briefly explain CONSUMPTION, as a fad, trend, or megatrend. *

In terms of JOD, what is the estimated demand with respect to the POTENTIAL market for cosmetics and personal goods? *

In terms of JOD, what is the estimated demand with respect to the AVAILABLE market for cosmetics and personal goods? *

In terms of JOD, what is the estimated demand with respect to the TARGET market for cosmetics and personal goods? *

Based on the information provided between 2016-2018, briefly explain IMPORTS, as a fad, trend, or megatrend. *

Based on the information provided between 2016-2018, briefly explain LOCAL MANUFACTURING, as a fad, trend, or megatrend. *

Based on the information provided between 2016-2018, briefly explain CONSUMPTION, as a fad, trend, or megatrend. *