Market Targeting and Attractiveness:

$($a$)$ Embrace primarily targets low$-$resource settings, particularly in developing countries, where access to traditional infant warmers is limited$.$ Additionally, they aim to serve healthcare facilities and organizations operating within these regions.

$($b$)$ This market is highly attractive due to the significant need for affordable and effective infant warmers in low$-$resource settings. High infant mortality rates in these areas create a demand for innovative solutions like Embrace's product. Moreover, partnerships with NGOs, government agencies, and philanthropic organizations enhance market attractiveness, as they seek impactful healthcare solutions for underserved populations.

Engagement in Primary Research:

There are examples of Embrace engaging in primary research. For instance, they conducted field studies and collaborated with local healthcare providers and NGOs in countries like India and Nepal to understand the specific needs and challenges of the target market.

Soliciting Feedback and Lessons Learned:

$($a$)$ Embrace took actions such as conducting surveys, interviews, and observational studies within target communities to solicit feedback from potential customers.

$($b$)$ Through these efforts, they learned crucial information about preferences, constraints, and cultural considerations influencing the adoption of infant warmers in low$-$resource settings. This feedback informed product design iterations, distribution strategies, and pricing models, ultimately enhancing Embrace's ability to address the needs of its target market effectively.

Financial Feasibility Analysis:

$($a$)$ Key issues to consider in a financial feasibility analysis for Embrace include manufacturing costs, distribution expenses, pricing strategy, market demand, competition, and potential revenue streams.

$($b$)$ These issues are important as they directly impact profitability, sustainability, and the ability to achieve social impact goals. Understanding manufacturing costs ensures the product can be produced affordably. Distribution expenses and pricing strategy influence accessibility and market penetration. Market demand and competition analysis provide insights into potential sales volume and market positioning, while identifying revenue streams ensures financial viability.