Market testing of a new product can take a long time, and this can result in $\_\_\_\_\_\_\_\_.$

Group of answer choices

A$)$ competitors being able to develop marketing strategies to counter a product launch

B$)$ the company losing the excitement of a new product

C$)$ the product becoming obsolete by the time it reaches the target market

D$)$ online guerrilla tactics by competitors that will disrupt the sales cycle of the product

E$)$ customers forming negative opinions about the product