Marketers are skilled at managing demand: They seek to influence its level, timing, and composition for goods, services, events, experiences, persons, places, properties, organizations, information, and ideas. They also operate in four different marketplaces: consumer, business, global, and non-profit (Kotler and Keller, p. 29). Do some research to identify a company (or companies) that managed demand and used that ability with a product or service. Was a product introduced with a lot of "hype" and then found to be scarce, or available only in limited quantities or markets? Was a product widely available in an international market, but not domestically? What was the company, the product, and the outcome of the marketing managers' efforts?