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Marketers at Doms Coffee have generated several ideas for new food products. Management has assessed whether these ideas are consistent with their objectives and resources.
Marketers at Doms Coffee have generated several ideas for new food products. Management has assessed whether these ideas are consistent with their objectives and resources. Several items were dropped
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Operations Management Processes and Supply Chains
Authors: Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman
11th edition
978-0133872460, 133872467, 133872130, 978-0133872682, 133872688, 978-0133872132
