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Marketers believe that consumers evaluate the goodness of the purchase against some sort of expectations. All of the following possible outcomes occur EXCEPT: a .

Marketers believe that consumers evaluate the goodness of the purchase against some sort of expectations. All of the following possible outcomes occur EXCEPT:
a. If a customers' experience surpass their expectations, then customers will definitely tell others and increase sales.
b. If customers' experiences surpass their expectations, then customers are delighted.
c. If customers' experiences meet their expectations, then customers are satisfied.
d. If customers' experiences fall short of their expectations, then customers are dissatisfied.

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