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Marketers build the actual position of the brand in the mind of the customer with: A. positioning statements B. brand concepts C. the marketing mix
Marketers build the actual position of the brand in the mind of the customer with:
A.
positioning statements
B.
brand concepts
C.
the marketing mix
D.
all of the above
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
