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Marketers buy media time to try to ensure that consumers see their ads multiple times. This is an example of trying to create: State-dependent retrieval

Marketers buy media time to try to ensure that consumers see their ads multiple times. This is an example of trying to create:

State-dependent retrieval

Memory cues

Salience

Familiarity

2. A consumer who supports Greenpeace because they place a high value on the environment would be using which function of attitudes?

Value-expressive

Knowledge

Utilitarian

Ego defensive

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