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Marketers can group people in a number of ways, including by birth date. However, the following combination of groups has proven to be more effective:
Marketers can group people in a number of ways, including by birth date. However, the following combination of groups has proven to be more effective:
Select one:
a
income, lifestyle, life stage
b
profession, common values they seek in products they buy, lifestyle
c
lifestyle, life stage, common values they seek in products they buy
d
place of residence, life stage, lifestyle
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