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Marketers encourage consumers to buy their products or services on a continual basis using loyalty programs to retain customers and build relationships with them. Loyalty
Marketers encourage consumers to buy their products or services on a continual basis using loyalty programs to retain customers and build relationships with them. Loyalty programs enable marketers to
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Managing Supply Chain And Operations An Integrative Approach
Authors: S. Thomas Foster, Scott E. Sampson, Cynthia Wallin, Scott W. Webb
2nd Edition
978-0134739830, 0134739833
