Marketers in the United States are paying increasing attention to ethnic groups because

they represent a majority of the population in nonurban areas of the country. approximately $80$ percent of all population growth in the next $20$ years is expected to come from minority groups.

they are more susceptible to marketing messages.

government subsidies assist marketers attempting to communicate value to these groups.

approximately $80$ percent of all American population in the next $40$ years is expected to come from minority groups.