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Marketers may adapt various methods to collect primary data. Mail survey Telephone interview Focus group interview Online survey Experimental research Face-to-face interview Observations What is/are
- Marketers may adapt various methods to collect primary data.
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What is/are appropriate data collection method/s for each of the following research questions?
- How do Vietnamese customers educate their kids?
- What is the opinion of Canada consumers toward a Chrysler advertisement that questions the quality of Japanese cars?
- How many people in Singapore and Sweden currently live in apartments?
- How do Chinese customers view that Starbuck's new increased pricing strategy?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
