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Marketers need to consider the ethics of their pricing decisions. As we discussed, there is a fine line between presenting a price in the best
Marketers need to consider the ethics of their pricing decisions. As we discussed, there is a fine line between presenting a price in the best manner possible and being perceived by customers as being deceptive. Answer the following questions: Explain the meaning of ethical pricing. (5 marks) Describe the three types of unethical pricing strategies used by marketers. (10 marks) Describe the three types of illegal pricing strategies used by marketers. (15 points)
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