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Marketers understand conflicts in consumer decision making. Explain the differences between approach - approach conflict, approach - avoidance conflict and avoidance - avoidance conflict. These

Marketers understand conflicts in consumer decision making. Explain the differences between approach- approach conflict, approach-avoidance conflict and avoidance -avoidance conflict. These win-win, win-lose and lose-lose conflicts are purchase conflicts we make all the time. What was your last purchase conflict and how did you resolve it?(p.281)

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