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Marketers use a variety of characteristics to segment markets they are interested in pursuing. When segment consumer markets, demographic variables are normally used. All of
Marketers use a variety of characteristics to segment markets they are interested in pursuing. When segment consumer markets, demographic variables are normally used. All of the following are demographic tharactert marketers to segment markel s except
age.
social class.
family size.
usage rate.
marital status.
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Information Technology Project Management
Authors: Kathy Schwalbe
6th Edition
978-111122175, 1133172393, 9780324786927, 1111221758, 9781133172390, 324786921, 978-1133153726
