marketin

As the sales manager for a large corporation, you have learned from various industry contacts that a direct competitor has damaged a relationship with a multimillion dollar client, so you see an opening for one of your sales reps to make a pitch and potentially win the account. The potential client will have multiple people involved in the B2B decision making process, but the final decision maker is a CEO who is known to prefer working with men, rather than women, in business deals. However, your top sales representative is a woman. She is conscientious and driven, and her clients really appreciate that she delivers the products on time as requested. She holds the highest rate of closings in sales pitches. As the sales manager, do you ask this female sales rep to pitch the account, or do you send in a lesser performing male sales rep based on what you know about the CEO's preference? In one paragraph, explain how you as the Sales Manager would handle this ethical dilemma