MARKETIN COMMUNICATIONS 

 

Conceive of a hypothetical product and develop a brand identity and marketing strategy for it. 

 

Brand Name

Does it have a more significant meaning, if so, what?

 

Brand Slogan/Tagline

 

Brand Purpose

What is the problem the brand is looking to solve? What need is it meeting?

 

Brand Positioning

Provide a brief assessment of where you believe this brand should be positioned in relation to brands already in their space

 

Marketing Strategy

Who is the consumer/audience the brand wants to reach and what do we know about them from a psychographic and behavioral perspective?

What channels will you focus on to reach your target audience and how will you utilize each of these channels?

 

Marketing Communications Plan

What is the key message the brand should convey? What are the messages that you think are going to connect best with consumers based on what you've learned about them?

What channels should the brand activate on and why?

Is there a distinction in strategy or messaging for each channel?

 

Budget

What line items need to be included in the budget based on your marketing strategy and communications plan? E.g. promotional materials, ads, 3rd party partners

Outline how the budget should be developed

 

Measurement

How will success be measured?

Any other Brand Plan elements to support your strategic direction and recommendations.