Marketing 101

Here are a few brand guidelines from companies you might recognize:

Microsoft.|Walmart.|Maserati.|JCP.

After perusing the above, answer the following questions:

• What stands out to you as interesting or unusual? Be specific and highlight examples from at least two sites.
• What company do you think has the strongest brand identity? Why?
• What are the risks of not following the brand guidelines?
• Find the brand guidelines for a company not listed above.
  • Why did you select this company?
  • What are some highlights from the guidelines?
  • What surprised you, if anything?

Please cite the source used.