Marketing 14th Edition . Gary Armstrong

Chapter 5:

1)Age and lifecycle changes have a dramatic impact on the many and type of products we purchase and consume. Go to Toyota's website www.toyhot\a.com and examine their complete product offering. How has Toyota tried to reach consumers of all ages and stages of the lifecycle?

Chapter 6:

2)You've agreed to help a friend with a home furnishings business to segment her market. Suggest a way to segment the market for her. Select a target market to go after, keeping in mind segment size and growth, structural attractiveness, and probable company resources. What target marketing strategy would you use (using Figure 6.2)? Explain your answers.

3)Find ads for several different types of watches. For instance, select one diver's watch, one prestige watch, one economy watch, and one 'avant garde' (new and unusual) watch. What market is each trying to reach? What type of segmentation is the advertiser using? Images required to justify your explanation.

Chapter 7:

4)What is your all-time favorite brand? What do you most like about the product and/or brand name? What (if anything) do you dislike? What image does the brand have in your mind? How loyal are you toward the brand? Why?

Chapter 8:

5)Go to Apple's (the makers of the iPhone and iPad) website www.apple.com and read about their newest offerings, the iPhone 12 Pro and 12 Pro Max. Imagine if you had been assigned the job of developing questions for the concept test of this product. Develop a series of five questions that you would have included.

6)Find two products (ANY two products - not apple related) that you believe are in the introduction stage of the product life cycle. Justify your opinion.

7)What is the difference between fads, styles, and fashions?

8)In what ways do the growth and maturity stages of the product life cycle differ?

Chapter 9:

9)Product Bundle Pricing has become a very popular pricing strategy. Review and compare the current pricing strategies being used by your local cable provider (the one you use currently - wherever you are) and that offered by DirectTV www.directtv.com. Are they making the most of product bundle pricing? What suggestions could you offer to improve their competitive positions against one another?

Chapter 10:

10) Mobile phone manufacturers largely distribute their products through service providers like T-Mobile and AT&T. Why do you believe this is so? Do you think this is the most efficient method?