Marketing 304 - Please give the definition of the followings:

1. Advantages and disadvantages associated with TV as an advertising medium
2. Pricing in the different stages of the product life cycle
3. Premium
4. Advantages and disadvantages associated with radio as advertising medium
5. Sales Promotion tools
6. Product Placement
7. Direct marketing advantages and disadvantages
8. Primary demand
9. Branding strategies
10. Setting promotion budget
11. Cross Channel shopping and buying
12. Product life cycle
13. Dynamic Pricing
14. Strength and weakness of advertising
15. Evangelist
16. Market modification strategies
17. Pricing constraints
18. Multichannel marketing
19. Different approaches/strategies to pricing
20. Benefits of packaging to manufacturers, retailers and consumers