Marketing 304 - Please give the definition of the followings:

1. Advantages and disadvantages associated with TV as an advertising medium
2. Pricing in the different stages of the product life cycle
3. Premium
4. Advantages and disadvantages associated with radio as advertising medium
5. Sales Promotion tools
6. Product Placement
7. Direct marketing advantages and disadvantages
8. Primary demand
9. Branding strategies
10. Setting promotion budget
11. Cross Channel shopping and buying
12. Product life cycle
13. Dynamic Pricing
14. Strength and weakness of advertising
15. Evangelist
16. Market modification strategies
17. Pricing constraints
18. Multichannel marketing
19. Different approaches/strategies to pricing
20. Benefits of packaging to manufacturers, retailers and consumers
21. Debate
22. Deal
23. Different appeals in marketing
24. Prestige pricing
25. UGC
26. Traditional media versus social media for promotion
27. Marketing objectives in different stages of product life cycle
28. Unethical pricing practices and the federal government
29. Influencer marketing
30. CAN-SPAM
31. Elements of website design
32. Classifying social media
33. Cookies
34. IMC
35. Choosing media for advertising