MARKETING 4.0

Part 2

1. Do you see evidence that your brand has identified and leveraged the most critical touchpoints in the customer path?
2. In what ways does your brand trigger favorable customer conversations in order to drive awareness and build brand preference?
3. Which archetype, described in chapter 7, best describes your industry?What are some of the key improvement opportunities for your brand based on that archetype?

The company is Allstate