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Marketing 5 points In business buying behavior the buying center concept presents a major marketing challenge. Explain, in less than 5 lines, what does a

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Marketing

5 points In business buying behavior the buying center concept presents a major marketing challenge. Explain, in less than 5 lines, what does a business marketer need to learn in order to deal with the challenge effectively? (5 marks] For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). BI V S Paragraph Arial 14px IX % 8 a 5

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