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Marketing Actions to Address Profitability Overarching Question: Fast forward one year. All of these customers are going to get their bill with a $450 annual

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Marketing Actions to Address Profitability Overarching Question: Fast forward one year. All of these customers are going to get their bill with a $450 annual fee. Is there enough value in the product to get them to renew? - What would you do to maximize the CLV of each of the customer segments? What changes to the product would you recommend? What changes to the marketing plan would you recommend? - Develop tactical plans to execute on the marketing actions above

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