Marketing Analytics in Action: Revenue, Cost, and Profit Marketing managers pay close attention to profit-that also means monitoring revenues and costs. And whereas marketing managers want to know a company's overall profits, they are also likely to examine reve- nues, costs, and profits for individual products, perhaps in different geographic markets. This suggests some simple metrics that can be calculated with the following formulas: Revenue Profit Revenue - Price x Quantity sold Cost - To better understand how a marketing manager might use these numbers, let's look at a simple example. Julie Tyler is a college student in charge of fundraising for a student organization. Last year the group suc- cessfully sold T-shirts to raise money and awareness for the group. They made 250 T-shirts for $12 each and sold them at a price of $20 per T-shirt. This year Julie wants to buy a higher-quality shirt that will cost $15, and she believes she can sell them for $30. However, at the higher price she expects to sell only 200 shirts. 1. Calculate the profits the group earned last year. 2. Calculate the profits Julie would earn this year using these prices and assuming her sales projections are accurate. 3. What else could Julie do to increase profits?

Marketing Analytics in Action: Revenue, Cost, and Prom Marketing managers pay close ottention to profit-that also means monitoring revenues and costs. And whereas marketing managers want to know a company's overall profits, they are also likely to examine revenues, costs, and profits for individual products, perhaps in different geographic markets. This suggests some simple metrics that can be calculated with the following formulas: - Revenue = Price Quantity sold - Profit = Revenue - Cost To better understand how a marketing manager might use these numbers, let's look at a simple example. Julie Tyler is a college student in charge of fundraising for a student organization. Last year the group successfully sold T-shirts to raise money and awareness for the group. They made 250 T-shirts for $12 each and sold them at a price of $20 per T-shirt. This year Julie wants to buy a higher-quality shirt that will cost $15, and she believes she can sell them for $30. However, at the higher price she expects to sell only 200 shirts. 1. Calculate the profits the group earned last year. 2. Calculate the profits Julle would earn this year using these prices and assuming her sales projections are accurate. 3. What else could Julle do to increase profits