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Marketing Analytics: Setting Prices for Profitability Sit-Stay-Sleep is a luxury hotel in New York City that is expected to open in 8 months. The 200-room
Marketing Analytics: Setting Prices for Profitability Sit-Stay-Sleep is a luxury hotel in New York City that is expected to open in 8 months. The 200-room hotel is designed to accommodate guests traveling for business and/or pleasure with their pets. The marketing team is trying to determine the best way to set prices and decide which options are most profitable for the business. The hotel plans to have two "package" options for guests at different times of the year to attract customers: Weekend Getaway Package ($425): 2-night stay in the Deluxe Suite, 1 day of Day Camp, and 1 Spa Package for your pooch. Stay-and-Play Weekend Package ($300): 2-night stay in the Standard Suite, 1 Toys & Treats, and 1 Spa Package for your pooch. The goal of this exercise is to help Sit-Stay-Sleep with some specific questions regarding pricing as it relates to marketing. Use the formulas below to help with some of your calculations as you answer the questions that follow. * Break-even point = total fixed costs / (selling price per unit cost variable cost per unit) * Price elasticity of demand = % change in quantity demanded / % change in price * % Change in
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